Local SEO in Advertising

There are all kinds of ways to get people to visit your website, but to do so successfully is a new art form. One of the best ways is to use local search engine optimization, or SEO. Even if you have a small business, investing in a company to manage your SEO is well worth the investment; the dividends result in increased sales.

Search engine optimization helps to get your website on the first page of any search featuring your product or service. Being on the first page is important because that is where most consumers select the website to click on and subsequently, purchase the item they are looking for. When searching for a product or service, oftentimes several pages of results will be available. Most people do not choose to go through every single page, so being on the front page or close to the front page is the place to be seen. Online marketing is used to get your site ranked highly on search engines like Bing, Google, Yahoo and more, as well as various business directories, including Superpages and Yelp! The content on your page is localized for a certain area, such as bicycle shops in Seattle so that anyone doing a search for bikes in Seattle will be lead to your site. Adding the city, county or region where the business is located can help drive local business to your site. Posting community events and neighborhood information to your site’s blog can also stir up some local interest.

Also important in  local SEO is making sure that you include your company on online business directories that include your business name, address, phone number and the product or service that you offer. Make sure you claim your business’s website on Google my Business to increase your ranking on their search engine (and do the same with Bing, etc). Getting on local lists will help, and being responsive to review sites like Superpages and Yelp, where customers can leave their feedback is imperative. It shows that you are engaged with your customers, and you genuinely care about their thoughts and experiences. online advertising gives you an opportunity to make a bad situation better by offering a solution or replacement article, or it gives you the opportunity to thank those who have given you a good rating. This can also enhance your ranking on local searches! You can also ask loyal clients to leave a positive review on your website; this will attract new clients because recommendations ring true. Word of mouth is the best advertising!

Additionally, you can work with other websites and businesses to link to your website, adding credibility to your product or service. Backlinking from a prominent site can increase your website’s visibility and in turn, create more business.

Essentially, utilizing seo marketing is an excellent way to introduce people to your business and, if done properly by an SEO expert, you can stay ahead of your competition in your neighborhood market. Investing in local SEO is investing in the future of advertising!